Green meeting standards: A conceptual review

Chapters in this book

1. Frontmatter I
2. Table of Contents V
3. Preface VII
4. Editorial IX
5. Introduction
6. The event market: An introduction 3
7. The event market China: A global view
8. The development of Asia-Pacific’s meetings industry 29
9. China’s MICE industry: Advancement through reform and opening 41
10. Raising the level of market-orientation in the Chinese exhibition industry – based on international experience 55
11. The role of China in Germany’s exhibition industry 65
12. China’s meetings industry: A future market for Germany 77
13. Externalities, market potential and tourism development: Empirical evidence from China 91
14. Internationalisation of trade fair organisers – Theoretical considerations and practical implications 109
15. The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach 123
16. Green economy and tourism 139
17. China outbound: How China will affect the international meetings industry 155
18. Management aspects in China’s event industry
19. Green meeting standards: A conceptual review 181
20. Probe into the Chinese event venue market – From an outside perspective 195
21. The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai 217
22. Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis 229
23. The challenges posed by international trade fair projects 237
24. Chinese companies at European trade fairs 249
25. Why China needs more Professional Congress Organisers (PCOs) 257
26. How to organise successful meetings in China 267
27. The evolution of the Chinese events market – An agency perspective 277
28. A City Brand Personality Model for international event marketing: An empirical research across multiple cultures 291
29. Education for China’s event industry
30. Fit for the future? Some thoughts on event education in a changing world 305
31. The event industry and its human resources: A view based on the characteristics of the industry 323
32. Education of event management in Germany and China: A comparison 333
33. Where do they want to go? Expectations of Chinese talents from their future employer 349
34. Learning style of Chinese event management students 361
35. Lecturing key competencies in China and the challenge of transnational education 385
36. Authors 399