Handbook Event Market China

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Handbook Event Market China

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Languages: English, Chinese

Published/Copyright: 2016

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About this book

China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry.

This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends.

The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

First handbook on the Chinese Event Market in English language
International aspects of the Chinese Event Market

Author / Editor information

Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics

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Frontmatter
I

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Table of Contents
V

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Preface
VII

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Editorial
IX

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Introduction
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The event market: An introduction
3
Helmut Schwägermann

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The event market China: A global view
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The development of Asia-Pacific’s meetings industry
29
Noor Ahmad Hamid and Margaret Kwai Ting Lu

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China’s MICE industry: Advancement through reform and opening
41
Zeyan Chen

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Raising the level of market-orientation in the Chinese exhibition industry – based on international experience
55
Xianjin Chen

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The role of China in Germany’s exhibition industry
65
Harald Koetter and Marco Spinger

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China’s meetings industry: A future market for Germany
77
Matthias Schultze

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Externalities, market potential and tourism development: Empirical evidence from China
91
Lei Zhao, Hua Quan and Jia Xie

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Internationalisation of trade fair organisers – Theoretical considerations and practical implications
109
Ravinder Kaur-Lahrmann and Peter Mayer

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The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach
123
Peter Mayer and Yi Ding

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Green economy and tourism
139
Andreas Frey and Susanne Gervers

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China outbound: How China will affect the international meetings industry
155
Helmut Schwägermann and Li Zhang

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Management aspects in China’s event industry
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Green meeting standards: A conceptual review
181
Meng Cai, Kai-Michael Griese, Ophoff Markus Große and Jiani Tang

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Probe into the Chinese event venue market – From an outside perspective
195
Hans-Jürgen Gaida

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The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai
217
Patrick Chen

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Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis
229
Jiayi Du

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The challenges posed by international trade fair projects
237
Manfred Kamphus

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Chinese companies at European trade fairs
249
Rolf Müller-Martin

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Why China needs more Professional Congress Organisers (PCOs)
257
Frank Seifert and Yi Ding

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How to organise successful meetings in China
267
Frankie Gao

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The evolution of the Chinese events market – An agency perspective
277
Colja M. Dams

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A City Brand Personality Model for international event marketing: An empirical research across multiple cultures
291
Chad Milewicz, Kai-Michael Griese and Yi Ding

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Education for China’s event industry
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Fit for the future? Some thoughts on event education in a changing world
305
Helmut Schwägermann

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The event industry and its human resources: A view based on the characteristics of the industry
323
Daben Mao

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Education of event management in Germany and China: A comparison
333
Ye Ding, Hans-Jürgen Gaida and Helmut Schwägermann

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Where do they want to go? Expectations of Chinese talents from their future employer
349
Heike Schinnenburg, Marlene Walk and Quan Jin

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Learning style of Chinese event management students
361
Mattheus J. Louw, Lynette Louw and Yanxia Li

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Lecturing key competencies in China and the challenge of transnational education
385
Claudia Steinkuhl, Clare Gray and Annette Metz

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Authors
399

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Publishing information

Pages and Images/Illustrations in book

eBook published on:

December 14, 2015

eBook ISBN:

9783110366778

Hardcover published on:

November 27, 2015

Hardcover ISBN:

9783110372366

Paperback published on:

November 7, 2017

Paperback ISBN:

9783110578560

Pages and Images/Illustrations in book

Front matter:

16

Main content:

416

https://doi.org/10.1515/9783110366778

eBook ISBN: 9783110366778

Hardcover ISBN: 9783110372366

Paperback ISBN: 9783110578560

Keywords for this book

China Exhibition; Trade Fair

Audience(s) for this book

Students and Professors of Business Economics with focus on Tourism and Event Management

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Manufacturer information:: Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin; productsafety@degruyterbrill.com

Handbook Event Market China

Overview

About this book

Author / Editor information

Topics

Table of contents

Frontmatter

Table of Contents

Preface

Editorial

The event market: An introduction

The development of Asia-Pacific’s meetings industry

China’s MICE industry: Advancement through reform and opening

Raising the level of market-orientation in the Chinese exhibition industry – based on international experience

The role of China in Germany’s exhibition industry

China’s meetings industry: A future market for Germany

Externalities, market potential and tourism development: Empirical evidence from China

Internationalisation of trade fair organisers – Theoretical considerations and practical implications

The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach

Green economy and tourism

China outbound: How China will affect the international meetings industry

Green meeting standards: A conceptual review

Probe into the Chinese event venue market – From an outside perspective

The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai

Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis

The challenges posed by international trade fair projects

Chinese companies at European trade fairs

Why China needs more Professional Congress Organisers (PCOs)

How to organise successful meetings in China

The evolution of the Chinese events market – An agency perspective

A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Fit for the future? Some thoughts on event education in a changing world

The event industry and its human resources: A view based on the characteristics of the industry

Education of event management in Germany and China: A comparison

Where do they want to go? Expectations of Chinese talents from their future employer

Learning style of Chinese event management students

Lecturing key competencies in China and the challenge of transnational education

Authors

Bibliographic data