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Chapter 11 Tourism on the Costa del Sol
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Chapters in this book
- Frontmatter i
- Contents v
- List of Illustrations vii
- Foreword xi
- Introduction. The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area 1
- Chapter 1 Flying Visits: The Growth of British Air Package Tours, 1945–1975 11
- Chapter 2 The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism 31
- Chapter 3 Tourism and Business during the Twentieth Century in Greece: Continuity and Change 49
- Chapter 4 The Development of the Portuguese Hotel Business, 1950–1995 72
- Chapter 5 Sending the Italians on Vacation: The Alpitour Group 90
- Chapter 6 Rimini: An Original Mix of Italian Style and Foreign Models? 104
- Chapter 7 The Expansion Strategies of the Majorcan Hotel Chains 125
- Chapter 8 The French Group Accor and Tourism since 1967: Business Tourism without a Mass Tourism Strategy 144
- Chapter 9 Club Méditerranée, 1950–2002 174
- Chapter 10 Tourism on the French Riviera 196
- Chapter 11 Tourism on the Costa del Sol 206
- Notes on Contributors 233
- Bibliography 236
- Index 244
Chapters in this book
- Frontmatter i
- Contents v
- List of Illustrations vii
- Foreword xi
- Introduction. The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area 1
- Chapter 1 Flying Visits: The Growth of British Air Package Tours, 1945–1975 11
- Chapter 2 The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism 31
- Chapter 3 Tourism and Business during the Twentieth Century in Greece: Continuity and Change 49
- Chapter 4 The Development of the Portuguese Hotel Business, 1950–1995 72
- Chapter 5 Sending the Italians on Vacation: The Alpitour Group 90
- Chapter 6 Rimini: An Original Mix of Italian Style and Foreign Models? 104
- Chapter 7 The Expansion Strategies of the Majorcan Hotel Chains 125
- Chapter 8 The French Group Accor and Tourism since 1967: Business Tourism without a Mass Tourism Strategy 144
- Chapter 9 Club Méditerranée, 1950–2002 174
- Chapter 10 Tourism on the French Riviera 196
- Chapter 11 Tourism on the Costa del Sol 206
- Notes on Contributors 233
- Bibliography 236
- Index 244