Chapter 7 The Expansion Strategies of the Majorcan Hotel Chains

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Illustrations vii
4. Foreword xi
5. Introduction. The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area 1
6. Chapter 1 Flying Visits: The Growth of British Air Package Tours, 1945–1975 11
7. Chapter 2 The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism 31
8. Chapter 3 Tourism and Business during the Twentieth Century in Greece: Continuity and Change 49
9. Chapter 4 The Development of the Portuguese Hotel Business, 1950–1995 72
10. Chapter 5 Sending the Italians on Vacation: The Alpitour Group 90
11. Chapter 6 Rimini: An Original Mix of Italian Style and Foreign Models? 104
12. Chapter 7 The Expansion Strategies of the Majorcan Hotel Chains 125
13. Chapter 8 The French Group Accor and Tourism since 1967: Business Tourism without a Mass Tourism Strategy 144
14. Chapter 9 Club Méditerranée, 1950–2002 174
15. Chapter 10 Tourism on the French Riviera 196
16. Chapter 11 Tourism on the Costa del Sol 206
17. Notes on Contributors 233
18. Bibliography 236
19. Index 244