Chapter 4 ‘We Don’t Sell Cars, We Sell Dreams’

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Acknowledgements vi
4. Introduction Chapter 1 Ethnography in a Global Enterprise 1
5. Chapter 2 Anthropology of Enterprise and Globalised Work 52
6. Chapter 3 Entwining Germany, Abruzzo and Emilia 99
7. Chapter 4 ‘We Don’t Sell Cars, We Sell Dreams’ 133
8. Chapter 5 The Emilian Way to Participation 180
9. Chapter 6 Labour and Participation from the Global Dimension to the Local Level 249
10. Conclusions. Scaling Globalisation 331
11. References 341
12. Index 353