Chapters in this book

1. Frontmatter i
2. Contents vii
3. Figures ix
4. Tables x
5. Acknowledgements xi
6. Brief Chronology of Personal and Lifestyle Blogging in Malaysia xii
7. INTRODUCTION Anthroblogia: Participant Observation and Blogging in Malaysia 1
8. CHAPTER 1 The Blog as Assemblage: Agency and Affordances 11
9. CHAPTER 2 January 2006 Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere 28
10. CHAPTER 3 The Blogger and Her Blog (Dis)Assembling the Dividual Self 46
11. CHAPTER 4 May 2007 Assembling Genres 71
12. CHAPTER 5 Assembling Blogs and Bloggers 82
13. CHAPTER 6 April 2007 Voicy Consumers and Negotiating Networked Publics 108
14. CHAPTER 7 Assembling a Blog Market 123
15. CHAPTER 8 January 2009 Negotiating the Authentic Advertorial 148
16. CHAPTER 9 Assembling Lifestyles 162
17. CHAPTER 10 October 2009 Regional Blogmeet 178
18. Conclusions: The Dividual Self and Emergence of the Lifestyle Blog 189
19. References 199
20. Index 217