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CHAPTER 7 Assembling a Blog Market
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Julian Hopkins
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Chapters in this book
- Frontmatter i
- Contents vii
- Figures ix
- Tables x
- Acknowledgements xi
- Brief Chronology of Personal and Lifestyle Blogging in Malaysia xii
- INTRODUCTION Anthroblogia: Participant Observation and Blogging in Malaysia 1
- CHAPTER 1 The Blog as Assemblage: Agency and Affordances 11
- CHAPTER 2 January 2006 Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere 28
- CHAPTER 3 The Blogger and Her Blog (Dis)Assembling the Dividual Self 46
- CHAPTER 4 May 2007 Assembling Genres 71
- CHAPTER 5 Assembling Blogs and Bloggers 82
- CHAPTER 6 April 2007 Voicy Consumers and Negotiating Networked Publics 108
- CHAPTER 7 Assembling a Blog Market 123
- CHAPTER 8 January 2009 Negotiating the Authentic Advertorial 148
- CHAPTER 9 Assembling Lifestyles 162
- CHAPTER 10 October 2009 Regional Blogmeet 178
- Conclusions: The Dividual Self and Emergence of the Lifestyle Blog 189
- References 199
- Index 217
Chapters in this book
- Frontmatter i
- Contents vii
- Figures ix
- Tables x
- Acknowledgements xi
- Brief Chronology of Personal and Lifestyle Blogging in Malaysia xii
- INTRODUCTION Anthroblogia: Participant Observation and Blogging in Malaysia 1
- CHAPTER 1 The Blog as Assemblage: Agency and Affordances 11
- CHAPTER 2 January 2006 Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere 28
- CHAPTER 3 The Blogger and Her Blog (Dis)Assembling the Dividual Self 46
- CHAPTER 4 May 2007 Assembling Genres 71
- CHAPTER 5 Assembling Blogs and Bloggers 82
- CHAPTER 6 April 2007 Voicy Consumers and Negotiating Networked Publics 108
- CHAPTER 7 Assembling a Blog Market 123
- CHAPTER 8 January 2009 Negotiating the Authentic Advertorial 148
- CHAPTER 9 Assembling Lifestyles 162
- CHAPTER 10 October 2009 Regional Blogmeet 178
- Conclusions: The Dividual Self and Emergence of the Lifestyle Blog 189
- References 199
- Index 217