3. Developing multimodal (inter)action analysis: A personal account

Chapters in this book

1. Frontmatter i
2. Table of contents v
3. Contributors ix
4. 1. Introduction 1
5. I. Multimodal theory and methodology: How are they developed?
6. 2. From mediated discourse and nexus analysis to geosemiotics: a personal account 7
7. 3. Developing multimodal (inter)action analysis: A personal account 13
8. 4. About images and multimodality: A personal account 19
9. 5. Developing a GeM (genre and multimodality) model 25
10. II. Multimodal theory and methodology: What are their facets?
11. 6. Mediated discourse analysis 39
12. 7. Nexus analysis 53
13. 8. Geosemiotics: Discourses in place 63
14. 9. Introduction to multimodal (inter)action analysis 77
15. 10. Multimodal analysis of new corporate genres 93
16. 11. Multimodal genre analysis 111
17. III. Conducting multimodal research
18. 12. Multimodal approaches 127
19. 13. Systemic functional multimodal discourse analysis 137
20. 14. Multimodal transcription: A case study 155
21. 15. How-to-analyze webpages 171
22. 16. A participatory approach to ‘analysing’ visual data: involving practitioners in visual feedback 195
23. 17. Collecting video data: Role of the researcher 213
24. 18. Studying social actors: Some thoughts on ethics 233
25. IV. Sample analyses
26. 19. Mediation as interrelationship: Example of kitesurfing 245
27. 20. Vertical identity production and māori identity 255
28. 21. The matrix phenomenon 267
29. 22. Typography 281
30. 23. Multimodal constructions of factuality and authenticity in tv-news bulletins 297
31. 24. Facebook: A multimodal discourse analysis of (semi-)automated communicative modes 311
32. 25. 3-D realisation of discourse: The case of war monuments 323
33. 26. Multimodality and space exploration: communicative space in action 335
34. 27. Mediated discourse analysis, ‘embodied learning’ and emerging social and professional identities 347
35. 28. Comic Books 357
36. 29. Multimodality in literature: An analysis of jonathan safran foer’s a primer for the punctuation of heart disease 371
37. 30. Concluding remarks 381
38. Glossary 383
39. Index 399