Interactions, Images and Texts
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Edited by:
Sigrid Norris
About this book
Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.
This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.
Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.
Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Author / Editor information
Sigrid Norris, Auckland University of Technology, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.
Supplementary Materials
Topics
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Sigrid Norris and Carmen Daniela Maier Requires Authentication Unlicensed Licensed |
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I. Multimodal theory and methodology: How are they developed?
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Suzie Wong Scollon Requires Authentication Unlicensed Licensed |
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Sigrid Norris Requires Authentication Unlicensed Licensed |
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Theo Van Leeuwen Requires Authentication Unlicensed Licensed |
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John Bateman Requires Authentication Unlicensed Licensed |
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II. Multimodal theory and methodology: What are their facets?
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Rodney H. Jones Requires Authentication Unlicensed Licensed |
39 |
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Yuling Pan Requires Authentication Unlicensed Licensed |
53 |
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Najma Al Zydjaly Requires Authentication Unlicensed Licensed |
63 |
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Jesse Pirini Requires Authentication Unlicensed Licensed |
77 |
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Carmen Daniela Maier Requires Authentication Unlicensed Licensed |
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Tuomo Hiippala Requires Authentication Unlicensed Licensed |
111 |
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III. Conducting multimodal research
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Carey Jewitt Requires Authentication Unlicensed Licensed |
127 |
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Kay L. O’Halloran and Victor Lim Fei Requires Authentication Unlicensed Licensed |
137 |
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Jeff Bezemer Requires Authentication Unlicensed Licensed |
155 |
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Emilia Djonov and John S. Knox Requires Authentication Unlicensed Licensed |
171 |
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Rick Iedema Requires Authentication Unlicensed Licensed |
195 |
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Sigrid Norris, Jarret Geenen, Thomas Metten and Jesse Pirini Requires Authentication Unlicensed Licensed |
213 |
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Jesse Pirini, Sigrid Norris, Jarret Geenen and Tui Matelau Requires Authentication Unlicensed Licensed |
233 |
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IV. Sample analyses
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Jarret Geenen Requires Authentication Unlicensed Licensed |
245 |
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Tui Matelau Requires Authentication Unlicensed Licensed |
255 |
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Arianna Maiorani Requires Authentication Unlicensed Licensed |
267 |
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Hartmut Stöckl Requires Authentication Unlicensed Licensed |
281 |
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Sabine Tan Requires Authentication Unlicensed Licensed |
297 |
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Volker Eisenlauer Requires Authentication Unlicensed Licensed |
311 |
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Gill Abousnnouga and David Machin Requires Authentication Unlicensed Licensed |
323 |
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Paul White Requires Authentication Unlicensed Licensed |
335 |
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27. Mediated discourse analysis, ‘embodied learning’ and emerging social and professional identities
Ingrid de Saint-Georges Requires Authentication Unlicensed Licensed |
347 |
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Maria Jesus Pinar Requires Authentication Unlicensed Licensed |
357 |
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Alison Gibbons Requires Authentication Unlicensed Licensed |
371 |
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Sigrid Norris and Carmen Daniela Maier Requires Authentication Unlicensed Licensed |
381 |
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383 |
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