2 Nation Branding

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Notes on Language xi
5. Introduction: Pop-Culture Japan and the Circuitry of Affect 1
6. 1 Soft Power 31
7. 2 Nation Branding 61
8. 3 Anime Diplomacy 86
9. 4 Kawaii Diplomacy 115
10. 5 Administering Affect 144
11. Conclusion: Melancholic Belonging and the Future of Pop-Culture Japan 173
12. Notes 195
13. References 215
14. Index 241