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Chapter
Publicly Available
Frontmatter
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Notes on Language xi
- Introduction: Pop-Culture Japan and the Circuitry of Affect 1
- 1 Soft Power 31
- 2 Nation Branding 61
- 3 Anime Diplomacy 86
- 4 Kawaii Diplomacy 115
- 5 Administering Affect 144
- Conclusion: Melancholic Belonging and the Future of Pop-Culture Japan 173
- Notes 195
- References 215
- Index 241
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Notes on Language xi
- Introduction: Pop-Culture Japan and the Circuitry of Affect 1
- 1 Soft Power 31
- 2 Nation Branding 61
- 3 Anime Diplomacy 86
- 4 Kawaii Diplomacy 115
- 5 Administering Affect 144
- Conclusion: Melancholic Belonging and the Future of Pop-Culture Japan 173
- Notes 195
- References 215
- Index 241