Chapter 7 Truth in Advertising

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Figures and Tables ix
4. Acknowledgments xi
5. Note on Currency xiii
6. Introduction 1
7. Part One. Late Colonial Tea Consumption
8. Chapter 1 The Tea Party That Wasn’t 13
9. Chapter 2 Before 33
10. Part Two. Campaigning against Tea: December 17, 1773–February 28, 1775
11. Chapter 3 Tea Politics 51
12. Chapter 4 Paying for the Tea 61
13. Chapter 5 Toward Non-importation 87
14. Chapter 6 Toward Non-consumption 113
15. Chapter 7 Truth in Advertising 132
16. Chapter 8 Propaganda 158
17. Chapter 9 Tea’s Sex 170
18. Part Three. The Tea Ban March 1, 1775–April 13, 1776
19. Chapter 10 Prohibition as Conformity 191
20. Chapter 11 Tea Drinkers 212
21. Chapter 12 The Drink of 1776 235
22. Conclusion 254
23. Appendix A: Tea Sale Records—Ledgers and Daybooks Showing (and Not Showing) Tea Transactions during Prohibition 265
24. Appendix B: Tea and Coffee Consumption Estimates 269
25. Appendix C: Tea Prices, 1773–1776 275
26. Abbreviations 279
27. Notes 283
28. Bibliography 343
29. Index 379