11. Constructing identity in radio advertising in Ireland

Kapitel in diesem Buch

1. Frontmatter I
2. Preface V
3. Contents VII
4. I. Historical and contemporary dimensions of identity
5. 1.Linguistic identities in Ireland – Contexts and issues 3
6. 2. The Irish language and contemporary Irish identity 21
7. 3. Language identity, ideology and historical bilingualism in Ireland 45
8. 4. Adjusting language identity: Twentieth-century shifts in Irish English pronunciation 69
9. 5. Positive evaluative stance and /t/ frication – a sociophonetic analysis of /t/ realisations in Dublin English 84
10. 6. Perceptions of linguistic identity among Irish English speakers 104
11. 7. Ulster Scots identity in contemporary Northern Ireland 131
12. II. Linguistic identity across diverse sources
13. 8. Intimacy and identity in Irish English: A corpus pragmatic approach to the study of personal pronouns 153
14. 9. Salience and stereotypes: The construction of Irish identity in Irish jokes 173
15. 10. It’s gems like this that make me wish I hadn’t left Ireland!: Humorous representations of Irish English and their role in diasporic identities 198
16. 11. Constructing identity in radio advertising in Ireland 220
17. 12. ‘These kids don’t even sound . . . Irish anymore’: Representing ‘new’ Irishness in contemporary Irish fiction 252
18. 13. Migration experiences and identity construction in nineteenth-century Irish emigrant letters 283
19. Index 303