Contents

Kapitel in diesem Buch

1. Frontmatter I
2. Series preface V
3. Acknowledgements VII
4. Contents IX
5. Contributors XI
6. Sociolinguistic perspectives on English in business and commerce 1
7. Part I: Ideologies and discourses on English in the business sphere
8. Language standardization in sociolinguistics and international business: Theory and practice across the table 19
9. A language ideological landscape: The complex map in international companies in Denmark 46
10. Managing, interpreting and negotiating corporate bilingualism in Wales 73
11. “English is the language of business”: An exploration of language ideologies in two European corporate contexts 96
12. Part II: The management of English in business and organizational contexts
13. Making sense of language management in Danish international companies: A strategic view 119
14. The management of everyday English interactions in the Japanese branches of European multinationals 149
15. On the non-use of English in a multinational company 172
16. The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec 194
17. Part III: The position of English and other languages on local and international labor markets, implications for language and education policy
18. The value of foreign language skills in international business for native English speaking countries: A study on Ireland 231
19. “It’s good to have a language under your belt”: The value of foreign languages in the Greek job market 256
20. Qual der Wahl, or spoiled for choice? English and German as the subject of decisionmaking processes in the Czech Republic 276
21. Creating the international managers of tomorrow, today? Stakeholder perspectives on English-medium business education 310
22. Linguistic diversity and languagein- educational practices in Kenya and South Africa: Challenges and responses 335
23. Index 361