Semiotics and interstitial mediatizations
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José Luis Fernández
Abstract
From the founding works of Umberto Eco, Roland Barthes, Christian Metz and Eliseo Veron, the study of mediatization has held an important place in the innovative proposals that semiotic approaches have been developing. That line of research is now focused on the explosion of social networking media. As in the rest of the social sciences, we are forced to innovate, at least partially, our models and methods of analysis. That road cannot but be considered other than useful and necessary, although challenging and questioning.
In this article we will present a synthesis of the moment in semiotics of mediatizations of a coexistence between the broadcasting and networking models called, at least for now, postbroadcasting. We will then present a review of some of the innovative movements happening now: not only by confronting the new mediatizations but also new perspectives that arise from the study of previous mediatizations and their audiences. We will focus on two mediatizations that are seldom present at the centre of media studies: graphics in public places and the media of sound - both of which, from our point of view, make up the background of the new mediatizations.
Abstract
From the founding works of Umberto Eco, Roland Barthes, Christian Metz and Eliseo Veron, the study of mediatization has held an important place in the innovative proposals that semiotic approaches have been developing. That line of research is now focused on the explosion of social networking media. As in the rest of the social sciences, we are forced to innovate, at least partially, our models and methods of analysis. That road cannot but be considered other than useful and necessary, although challenging and questioning.
In this article we will present a synthesis of the moment in semiotics of mediatizations of a coexistence between the broadcasting and networking models called, at least for now, postbroadcasting. We will then present a review of some of the innovative movements happening now: not only by confronting the new mediatizations but also new perspectives that arise from the study of previous mediatizations and their audiences. We will focus on two mediatizations that are seldom present at the centre of media studies: graphics in public places and the media of sound - both of which, from our point of view, make up the background of the new mediatizations.
Kapitel in diesem Buch
- Frontmatter i
- Table of contents v
- Preface ix
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Section 1: Semiotics in the world and academia
- What the humanities are for – a semiotic perspective 3
- Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, Rossi- Landi 25
- “General semiotics” as the all-round interdisciplinary organizer – general semiotics (GS) vs. philosophical fundamentalism 45
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Section 2: Semiotics, experimental science and maths
- Semiotics as a metalanguage for the sciences 61
- Mastering phenomenological semiotics with Husserl and Peirce 83
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Section 3: Society, text and social semiotics
- Farewell to representation: text and society 105
- Social semiotics: Towards a sociologically grounded semiotics 121
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Section 4: Semiotics and media
- What relationship to time do the media promise us? 149
- Semiotics and interstitial mediatizations 169
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Section 5: Semiotics for moral questions
- Spaces of memory and trauma: a cultural semiotic perspective 185
- Media coverage of the voices of Colombia’s victims of dispossession 205
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Section 6: Questioning the logic of semiotics
- Sense beyond communication 225
- Semiotic paradoxes: Antinomies and ironies in a transmodern world 239
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Section 7: Manifestoes for semiotics
- Semiosis and human understanding 257
- Culture and transcendence – the concept of transcendence through the ages 293
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Section 8: Masters on past masters
- From Peirce’s pragmatic maxim to Wittgenstein’s language-games 327
- Semiotics as a critical discourse: Roland Barthes’ Mythologies 353
- Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic 363
- Index 377
Kapitel in diesem Buch
- Frontmatter i
- Table of contents v
- Preface ix
-
Section 1: Semiotics in the world and academia
- What the humanities are for – a semiotic perspective 3
- Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, Rossi- Landi 25
- “General semiotics” as the all-round interdisciplinary organizer – general semiotics (GS) vs. philosophical fundamentalism 45
-
Section 2: Semiotics, experimental science and maths
- Semiotics as a metalanguage for the sciences 61
- Mastering phenomenological semiotics with Husserl and Peirce 83
-
Section 3: Society, text and social semiotics
- Farewell to representation: text and society 105
- Social semiotics: Towards a sociologically grounded semiotics 121
-
Section 4: Semiotics and media
- What relationship to time do the media promise us? 149
- Semiotics and interstitial mediatizations 169
-
Section 5: Semiotics for moral questions
- Spaces of memory and trauma: a cultural semiotic perspective 185
- Media coverage of the voices of Colombia’s victims of dispossession 205
-
Section 6: Questioning the logic of semiotics
- Sense beyond communication 225
- Semiotic paradoxes: Antinomies and ironies in a transmodern world 239
-
Section 7: Manifestoes for semiotics
- Semiosis and human understanding 257
- Culture and transcendence – the concept of transcendence through the ages 293
-
Section 8: Masters on past masters
- From Peirce’s pragmatic maxim to Wittgenstein’s language-games 327
- Semiotics as a critical discourse: Roland Barthes’ Mythologies 353
- Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic 363
- Index 377
