57 ‘Advertising, Magazine Culture, and the “New Man”’

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. General Introduction xiii
4. PART ONE: STUDYING THE MEDIA
5. SECTION 1 FOUNDATIONS
6. Introduction 1
7. 1 ‘Culture Industry Reconsidered’ 15
8. 2 ‘The Medium is the Message’ 22
9. 3 ‘Encoding/Decoding’ 28
10. 4 ‘The Power of the Image’ 39
11. 5 ‘The Public Sphere’ 45
12. 6 ‘The Masses: The Implosion of the Social in the Media’ 52
13. 7 ‘Truth and Power’ 63
14. 8 ‘The Practice of Everyday Life’ 76
15. 9 ‘Postscript on the Societies of Control’ 89
16. 10 ‘Some Properties of Fields’ 94
17. Further Reading 100
18. Section 2: The Media and the Public Sphere
19. Introduction 105
20. 11 ‘Introduction to Orientalism’ 111
21. 12 ‘Mass Culture as Woman: Modernism’s Other’ 124
22. 13 ‘The Globalization of Communication’ 138
23. 14 ‘An Introduction to the Information Age’ 152
24. 15 “Not Only, But Also”: Mixedness and Media’ 165
25. Further Reading 181
26. Section 3: Representation
27. 3.1 Textual Structures
28. Introduction 187
29. 16 ‘Programming as Sequence or Flow’ 192
30. 17 ‘Broadcast TV Narration’ 199
31. 18 ‘The Role of Stereotypes’ 206
32. 19 ‘Genre, Representation and Soap Opera’ 213
33. 20 ‘Rhetoric, Play, Performance’ 224
34. 21 ‘Database as a Symbolic Form’ 236
35. Further Reading 248
36. 3.2 The Politics of Representation
37. Introduction 251
38. 22 ‘Fictions and Ideologies: The Case of Situation Comedy’ 255
39. 23 ‘New Ethnicities’ 269
40. 24 ‘Skin Flicks on the Racial Border: Pornography, Exploitation, and Interracial Lust’ 277
41. 25 ‘Between the Blues and the Blues Dance: Some Soundscapes of the Black Atlantic’ 291
42. 26 ‘Queering Home or Domesticating Deviance? Interrogating Gay Domesticity Through Lifestyle Television’ 302
43. Further Reading 314
44. 3.3 Feminist Readings
45. Introduction 319
46. 27 ‘Survival Skills and Daydreams’ 323
47. 28 ‘Reading the Slender Body’ 330
48. 29 ‘The Role of Soap Opera in the Development of Feminist Television Scholarship’ 341
49. 30 ‘Post-Feminism and Popular Culture’ 350
50. 31 ‘Playing the Game: Young Girls Performing Femininity in Video Game Play’ 362
51. Further Reading 373
52. Section 4: Audiences
53. 4.1 ‘Effects’ Debates
54. Introduction 379
55. 32 ‘On the Social Effects of Television’ 384
56. 33 ‘The Television Audience: A Revised Perspective’ 389
57. 34 ‘A Sociology of Media Power: Key Issues in Audience Reception Research’ 405
58. 35 ‘From Bad Research to Good – A Guide for the Perplexed’ 418
59. Further Reading 430
60. 4.2 The Politics of Reading
61. Introduction 435
62. 36 ‘Reading the Romance’ 440
63. 37 ‘Wanted: Audiences. On the Politics of Empirical Audience Studies’ 451
64. 38 ‘The Oppositional Gaze: Black Female Spectators’ 462
65. 39 ‘There’s Something Queer Here’ 471
66. 40 ‘Banal Transnationalism: The Difference that Television Makes’ 481
67. Further Reading 492
68. Section 5: Media and Everyday Life
69. Introduction 497
70. 41 ‘Behind Closed Doors: Video Recorders in the Home’ 502
71. 42 ‘Media, Meaning and Everyday Life’ 514
72. 43 ‘What’s “Home” Got to Do with It? Contradictory Dynamics in the Domestication of Technology and the Dislocation of Domesticity’ 523
73. 44 ‘No Dead Air! The iPod and the Culture of Mobile Listening’ 536
74. Further Reading 551
75. PART TWO: CASE STUDIES
76. Section 6: ‘Reality’ Television
77. Introduction 557
78. 45 ‘Reality TV and Social Perversion’ 561
79. 46 ‘The Rise of Reality TV’ 573
80. 47 ‘Public and Private Bodies’ 588
81. 48 ‘Celebrity, Social Mobility and the Future of Reality TV’ 598
82. 49 ‘Teaching Us to Fake It: The Ritualized Norms of Television’s “Reality” Games’ 610
83. Further Reading 624
84. Section 7: News and Documentary
85. Introduction 629
86. 50 ‘News Values and News Production’ 635
87. ‘The Social Production of News’ 648
88. 52 ‘Politicizing the Personal: Women’s Voices in British Television Documentaries’ 656
89. 53 ‘News Media and the Globalization of the Public Sphere’ 671
90. 54 ‘Bad News from Israel’ 690
91. 55 ‘Picturizing Science: The Science Documentary as Multimedia Spectacle’ 706
92. Further Reading 721
93. Section 8: Advertising and Promotional Culture
94. Introduction 725
95. 56 ‘Advertising: The Magic System’ 730
96. 57 ‘Advertising, Magazine Culture, and the “New Man”’ 736
97. 58 ‘Soft-soaping Empire: Commodity Racism and Imperial Advertising’ 747
98. 59 ‘The Promotional Condition of Contemporary Culture’ 763
99. 60 ‘Social Communication in Advertising’ 772
100. Further Reading 786
101. Section 9: New Technologies, New Media?
102. Introduction 791
103. 61 ‘Cyberspace and the World we Live in’ 796
104. 62 ‘The Work of Being Watched: Interactive Media and the Exploitation of Self-Disclosure’ 812
105. 63 ‘The MP3 as Cultural Artifact’ 825
106. 64 ‘Beyond Anonymity, or Future Directions for Internet Identity Research’ 839
107. 65 ‘Cultural Studies and New Media’ 854
108. Further Reading 870
109. Acknowledgements 872
110. Index of Names 879
111. Subject Index 882