Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Figures, Charts and Tables vii
4. Notes on Contributors ix
5. Preface and Acknowledgements xii
6. Introduction: The Soft Power of Film 1
7. 1 Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections 17
8. 2 Building BRICS: Soft Power and Audio-visual Relations in Transnational Context 38
9. 3 The Global Animation Market: Opportunities for Developing Countries 58
10. 4 (Masha and) the Bear Diplomacy: Soft Power as World-building and Russian Non-governmental Agency 74
11. 5 The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power 95
12. 6 The Second World War, Soviet Sports and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era 119
13. 7 Popular Geo-politics, Strategic Narratives and Soft Power in Viking (2016) and Guardians (2017) 140
14. 8 The South African Soft Power Narrative, Cinema and Participatory Video 169
15. 9 New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism 190
16. 10 Soft Power and National Cinema: James Bond, ‘GREAT’ Britain and Brexit 210
17. Index 236