Chapters in this book

1. Frontmatter i
2. Contents v
3. LIST OF ILLUSTRATIONS viii
4. Acknowledgements x
5. General Introduction: Re-Mediating Women and the Interwar Period 1
6. Part I. Culture and the Modern Woman
7. Culture and the Modern Woman: Introduction 11
8. 1 ‘Tricks of Aspect and the Varied Gifts of Daylight’: Representations of Books and Reading in Interwar Women’s Periodicals 14
9. 2 ‘A Journal of the Period’: Modernism and Conservative Modernity in EVE: THE LADY’S PICTORIAL (1919–29) 28
10. 3 Sketching Out America’s Jazz Age in British VOGUE 42
11. 4 Clemence Dane’s Literary Criticism for GOOD HOUSEKEEPING: Cultivating a ‘Small, Comical, Lovable, Eternal Public’ of Book Lovers 58
12. 5 ‘The Magazine Short Story and the Real Short Story’: Consuming Fiction in the Feminist Weekly TIME AND TIDE 72
13. 6 Making the Modern Girl: Fantasy, Consumption, and Desire in Romance Weeklies of the 1920s 87
14. 7 ‘Dear Cinema Girls’: Girlhood, Picture-going, and the Interwar Film Magazine 103
15. Part II. Styling Modern Life
16. Styling Modern Life: Introduction 121
17. 8 Now and Forever? Fashion Magazines and the Temporality of the Interwar Period 124
18. 9 ‘Eve Goes Synthetic’: Modernising Feminine Beauty, Renegotiating Masculinity in BRITANNIA AND EVE 139
19. 10 MISS MODERN: Youthful Feminine Modernity and the Nascent Teenager, 1930–40 153
20. 11 ‘The Lady Interviewer and her methods’: Chatter, Celebrity, and Reading Communities 170
21. 12 The PICTUREGOER: Cinema, Rotogravure, and the Reshaping of the Female Face 185
22. Part III. Reimagining Homes, Housewives, and Domesticity
23. Reimagining Homes, Housewives, and Domesticity: Introduction 207
24. 13 Housekeeping, Citizenship, and Nationhood in GOOD HOUSEKEEPING and MODERN HOME 210
25. 14 Modern Housecraft? Women’s Pages in the National Daily Press 225
26. 15 LABOUR WOMAN and the Housewife 238
27. 16 Friendship and Support, Conflict and Rivalry: Multiple Uses of the Correspondence Column in Childcare Magazines, 1919–39 252
28. 17 Documentary Feminism: Evelyn Sharp, the Women’s Pages, and the MANCHESTER GUARDIAN 267
29. 18 Y GYMRAES (The Welshwoman): Ambivalent Domesticity in Women’s Welsh-language Interwar Print Media 281
30. 19 Woman Appeal. A New Rhetoric of Consumption: Women’s Domestic Magazines in the 1920s and 1930s 294
31. Part IV. Feminist Media and Agendas for Change
32. Feminist Media and Agendas for Change: Introduction 313
33. 20 ‘Many More Worlds To Conquer’: The Feminist Press Beyond Suffrage 316
34. 21 The Essay Series and Feminist Debate: Controversy and Conversation about Women and Work In TIME AND TIDE 333
35. 22 Internationalism, Empire, and Peace in the WOMAN TEACHER, 1920–39 348
36. 23 Providing and Taking the OPPORTUNITY: Women Civil Servants and Feminist Periodical Culture in Interwar Britain 362
37. 24 Debating Feminism in the Socialist Press: Women and the NEW LEADER 374
38. 25 Ireland and Sapphic Journalism between the Wars: A Case Study of URANIA (1916–40) 388
39. Part V. Women’s Organisations and Communities of Interest
40. Women’s Organisations and Communities of Interest: Introduction 405
41. 26 Housewives AND Citizens: Encouraging Active Citizenship in the Print Media of Housewives’ Associations during the Interwar Years 408
42. 27 WOMAN’S OUTLOOK 1919–39: An Educational Space for Co-operative Women 421
43. 28 A Periodical of Their Own: Feminist Writing in Religious Print Media 435
44. 29 Women’s Print Media, Fascism, and the Far Right in Britain between the Wars 450
45. 30 ‘The Sheep and the Goats’: Interwar Women Journalists, the Society of Women Journalists, and the WOMAN JOURNALIST 463
46. Appendix 477
47. Notes on Contributors 498
48. Index 503