Oprah and Obama: Theorizing Celebrity Endorsement in U.S. Politics

Kapitel in diesem Buch

1. Front Matter i
2. Table of Contents v
3. List of Figures ix
4. Preface xi
5. Acknowledgments xv
6. Introduction xvii
7. Rhetoric
8. White Males Lose Presidency for First Time: Exposing the Power of Whiteness through Obama’s Victory 3
9. Hermeneutical Rhetoric and Progressive Change: Barack Obama’s American Exceptionalism 16
10. Ghosts and Gaps: A Rhetorical Examination of Temporality and Spatial Metaphors in Barack Obama’s “A More Perfect Union” 31
11. New Media
12. Media Politics 2.0: An Obama Effect 49
13. The Webbed Message: Re-Visioning the American Dream 65
14. The Resonant Message and the Powerful New Media: An Analysis of the Obama Presidential Campaign 75
15. Beyond the Candidate: Obama, YouTube, and (My) Asian-ness 89
16. Identities
17. Post-Soul President: Dreams from My Father and the Post-Soul Aesthetic 103
18. “Let Us Not Falter Before Our Complexity”: Barack Obama and the Legacy of Ralph Ellison 116
19. The Obama Effect on American Discourse about Racial Identity: Dreams from My Father (and Mother), Barack Obama’s Search for Self 131
20. Our First Unisex President? Obama, Critical Race Theory, and Masculinities Studies 153
21. Publics
22. Oprah and Obama: Theorizing Celebrity Endorsement in U.S. Politics 175
23. The Obama Mass: Barack Obama, Image, and Fear of the Crowd 190
24. Mothers Out to Change U.S. Politics: Obama Mamas Involved and Engaged 209
25. Representations
26. For the Love of Obama: Race, Nation, and the Politics of Relation 221
27. Framing a First Lady: Media Coverage of Michelle Obama’s Role in the 2008 Presidential Election 233
28. The Feminist (?) Hero versus the Black Messiah: Contesting Gender and Race in the 2008 Democratic Primary 250
29. Epilogue 266
30. List of Contributors 270
31. Index 275