14. Proprietary Advertising and the Wheeler-Lea Act The triumphs and failures of the Federal Trade Commission in aiming its 1938 law against abuses in the advertising of self-medication wares

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface ix
4. 1. Brane-Fude 1
5. 2. The Lawless Centuries 13
6. 3. A Decade of Enforcement 41
7. 4. Fraud in the Mails 66
8. 5. B.&M. 88
9. 6. "Truth in Advertising" 113
10. 7. The New Muckrakers 129
11. 8. The New Deal and the New Laws 158
12. 9. In Pursuit of the Diminishing Promise 191
13. 10. Two Gentlemen from Indiana 217
14. 11. The Gadget Boom 239
15. 12. The Chemotherapeutic Revolution 260
16. 13. Mail-Order "Health" 282
17. 14. Proprietary Advertising and the Wheeler-Lea Act The triumphs and failures of the Federal Trade Commission in aiming its 1938 law against abuses in the advertising of self-medication wares 296
18. 15. Medicine Show Impresario 316
19. 16. "You Are What You Eat" 333
20. 17. "The Most Heartless" 360
21. 18. Anti-Quackery, Inc. 390
22. 19. Turmoil on the Drug Scene 408
23. 20. The Perennial Proneness 423
24. Afterword 435
25. A Note on the Sources 472
26. Index 481