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Princeton University Press
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12. The Chemotherapeutic Revolution
The way the "wonder drugs" era of prescription medication influenced patterns of self-medication
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Kapitel in diesem Buch
- Frontmatter i
- Contents vii
- Preface ix
- 1. Brane-Fude 1
- 2. The Lawless Centuries 13
- 3. A Decade of Enforcement 41
- 4. Fraud in the Mails 66
- 5. B.&M. 88
- 6. "Truth in Advertising" 113
- 7. The New Muckrakers 129
- 8. The New Deal and the New Laws 158
- 9. In Pursuit of the Diminishing Promise 191
- 10. Two Gentlemen from Indiana 217
- 11. The Gadget Boom 239
- 12. The Chemotherapeutic Revolution 260
- 13. Mail-Order "Health" 282
- 14. Proprietary Advertising and the Wheeler-Lea Act The triumphs and failures of the Federal Trade Commission in aiming its 1938 law against abuses in the advertising of self-medication wares 296
- 15. Medicine Show Impresario 316
- 16. "You Are What You Eat" 333
- 17. "The Most Heartless" 360
- 18. Anti-Quackery, Inc. 390
- 19. Turmoil on the Drug Scene 408
- 20. The Perennial Proneness 423
- Afterword 435
- A Note on the Sources 472
- Index 481
Kapitel in diesem Buch
- Frontmatter i
- Contents vii
- Preface ix
- 1. Brane-Fude 1
- 2. The Lawless Centuries 13
- 3. A Decade of Enforcement 41
- 4. Fraud in the Mails 66
- 5. B.&M. 88
- 6. "Truth in Advertising" 113
- 7. The New Muckrakers 129
- 8. The New Deal and the New Laws 158
- 9. In Pursuit of the Diminishing Promise 191
- 10. Two Gentlemen from Indiana 217
- 11. The Gadget Boom 239
- 12. The Chemotherapeutic Revolution 260
- 13. Mail-Order "Health" 282
- 14. Proprietary Advertising and the Wheeler-Lea Act The triumphs and failures of the Federal Trade Commission in aiming its 1938 law against abuses in the advertising of self-medication wares 296
- 15. Medicine Show Impresario 316
- 16. "You Are What You Eat" 333
- 17. "The Most Heartless" 360
- 18. Anti-Quackery, Inc. 390
- 19. Turmoil on the Drug Scene 408
- 20. The Perennial Proneness 423
- Afterword 435
- A Note on the Sources 472
- Index 481