CHAPTER 10. Aesthetics and Commerce: The Architecture of Merchant Moscow, 1890-1917

Chapters in this book

1. Frontmatter i
2. Contents vii
3. INTRODUCTION
4. Merchant Moscow in Historical Context 3
5. A Note on Old Belief 13
6. A Note on Photography in Russia 19
7. About the Photographs 25
8. PART ONE. FROM STREET FAIR TO DEPARTMENT STORE BUSINESS CULTURE AND PRACTICES
9. CHAPTER 1. Doing Business in Merchant Moscow 29
10. CHAPTER 2. Moscow's Commercial Mosaic 37
11. CHAPTER 3 "Moscow City": Financial Citadel of Merchant Moscow 45
12. PART TWO. ICON AND BUSINESS CARD. MERCHANT CULTURE, RITUAL, AND DAILY LIFE
13. CHAPTER 4. Caftan to Business Suit: The Semiotics of Russian Merchant Dress 53
14. CHAPTER 5. Old Believers and New Entrepreneurs: Religious Belief and Ritual in Merchant Moscow 61
15. CHAPTER 6. Daily Life among the Morozovs 73
16. PART THREE. BEYOND THE BOARDROOM SOCIAL HIERARCHIESGENDER, CLASS, AND EDUCATION
17. CHAPTER 7. Peasant Entrepreneurs and Worker Peasants: Labor Relations in Merchant Moscow 85
18. CHAPTER 8. Daughters, Wives, and Partners: Women of the Moscow Merchant Elite 95
19. CHAPTER 9. Commercial Education and the Cultural Crisis of the Moscow Merchant Elite 109
20. PART FOUR. A CITY OF ONE'S OWN. RESHAPING CULTURE AND SPACE
21. CHAPTER 10. Aesthetics and Commerce: The Architecture of Merchant Moscow, 1890-1917 119
22. CHAPTER 11. Merchant Moscow After Hours: Voluntary Associations and Leisure 133
23. PART FIVE. MERCHANT DREAMS SELF-IMAGE AND UTOPIAN VISION
24. CHAPTER 12. Merchants on Stage and in Life: Theatricality and Public Consciousness 147
25. CHAPTER 13. Visions of Russia's Entrepreneurial Future: Pavel Riabushinsky's Utopian Capitalism 161
26. CONCLUSION
27. The Fate of Merchant Moscow 173
28. Suggestions for Further Reading 179
29. Contributors 181
30. Index 183