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book: Affect Theory and Translation on YouTube
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Affect Theory and Translation on YouTube

Language: English
Published/Copyright: 2025

About this book

Explores translation as a means of self-expression and social networking in transnational settings on YouTube

  • Provides a comprehensive overview of the notion of affect and its application to translation research in the context of participatory digital culture
  • Provides abundant examples that challenge our common understanding of translation
  • Suggests interdisciplinary approaches to translation on YouTube by drawing on a range of discussions that traverse translation studies, media studies, cultural studies, philosophy, and community psychology
The main aim of this book is to contribute to theorising audiovisual translation in today’s digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of ‘self-mediation’. In today’s networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today’s participatory digital media culture.

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  • Publicly Available

    Frontmatter

    i
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    Contents

    v
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    Illustrations

    vii
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  • Publicly Available

    Acknowledgements

    viii
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    Introduction

    1
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  • Part I Participatory
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    Chapter 1 Co-creation in participatory culture

    17
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    Chapter 2 Exploring affect in translation studies

    37
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  • Part II Translation on YouTube
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    Chapter 3 YouTube as an affinity space

    57
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    Chapter 4 Affectivity of audiovisual translation

    93
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    Chapter 5 Translation and new territories on YouTube

    124
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    Conclusion

    148
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    References

    154
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    Index

    166
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
March 18, 2025
eBook ISBN:
9781399502474
Pages and Images/Illustrations in book
Main content:
184
View content
https://doi.org/10.1515/9781399502474
eBook ISBN: 9781399502474
Keywords for this book
YouTube; audiovisual translation; affect; subtitling; digital media culture; self-mediation
Audience(s) for this book
For universities and colleges of further and higher education
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Institutional Access
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Winner of the OpenAthens UX Award 2026
Winner of the OpenAthens UX Award 2026
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