Chapters in this book

1. Frontmatter i
2. Contents v
3. Series Editor’s Preface ix
4. Acknowledgments xi
5. Introduction 1
6. Part I: Queering Routes and Roots
7. Introduction 15
8. 1. The Softening of Butches: The Adoption of Korean “Soft” Masculinity among Thai Toms 19
9. 2. Between Screens and Bodies: New Queer Performance in India 37
10. 3. K-pop in Mexico: Flash Mobs, Media Stunts, and the Momentum of Global Mutual Recognition 55
11. 4. Making the Past Present: Intertextuality and Pastiche in Bollywood Neo-Noir 72
12. Part II: Relocating Stardom
13. Introduction 89
14. 5. The Politics and Promises of “Gangnam Style” 97
15. 6. Ranveer Singh’s “Chichorapan”: Habitus, Masculinity, and Stardom 121
16. 7. Consolidating Bollywood: Spectacularity without Stardom 138
17. 8. Imitating Flower Boy Stars: K-pop Male Stars and Assembling New Female Masculinity in South Korea 155
18. Part III: (Not) Crossing Over
19. Introduction 171
20. 9. Expanding Diasporic Identity through Bollywood Dance in London 177
21. 10. From Seoul to Cinemascapes: The Private Lives of Contemporary Cine-Tourism in (and out) of India 195
22. 11. Hallyu in Hollywood: South Korean Actors in the United States 209
23. 12. Sassy Girls: A Transnational Reading of the Monstrous Girlfriend in South Korea, India, and the United States 227
24. Part IV: Mediating Circuits and Markets
25. Introduction 245
26. 13. Imagining Virtual Audiences: Digital Distribution, Global Media, and Online Fandom 249
27. 14. How K-pop Went Global: Digitization and the Market-Making of Korean Entertainment Houses 268
28. 15. Toward a Global Community: Dreaming High with K-pop 282
29. 16. Thinking Outside the Canvas: The Lost Art of Cinema Billboards in South Korea and India 303
30. Bibliography 321
31. Contributors 335
32. Index 339