CHAPTER 4. Cosmopolitan Whiteness: The Effects and Affects of Skin- Whitening Advertisements in a Transnational Women’s Magazine

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction. Seeing Beauty, Sensing Race in Transnational Indonesia 1
5. CHAPTER 1. Rasa, Race, and Ramayana: Sensing and Censoring the History of Color in Precolonial Java 15
6. CHAPTER 2. Rooting and Routing Whiteness in Colonial Indonesia: From Dutch to Japanese Whiteness 36
7. CHAPTER 3. Indonesian White Beauty: Spatializing Race and Racializing Spatial Tropes 60
8. CHAPTER 4. Cosmopolitan Whiteness: The Effects and Affects of Skin- Whitening Advertisements in a Transnational Women’s Magazine 83
9. CHAPTER 5. Malu: Coloring Shame and Shaming the Color of Beauty 108
10. Conclusion. Shades of Emotions in a Transnational Context 129
11. Notes 137
12. References 143
13. Index 163
14. About the Author 175
15. Other Volumes in the Series 177