Frontmatter

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface/Memo xi
4. Acknowledgments xv
5. 1. Turbulent Times: The Kaleidoscope of Corporate Communications 1
6. 2. Bottom Line vs. Front Page: Corporate Relations with the Media 21
7. 3. Planning the Unplannable: Surviving Communications Crises 72
8. 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others 93
9. 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures 144
10. 6. Assets Don't Talk to Assets: Merging People and Cultures 231
11. 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths 245
12. 8. Winning with Communications 278
13. 9. Talking to Scared, Skeptical, Grasshopper Employees 308
14. 10. Understanding the Janus Manager: Communicators in Corporations 346
15. 11. Paths Around Pitfalls: Avoiding Communications Disasters 380
16. Glossary 387
17. Bibliography 391
18. About the Author 411
19. Index 413