Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction 1
4. 1. Why local television news matters 19
5. 2. A brief history of political advertising 39
6. 3. Research method and market profiles 61
7. 4. Political ads 75
8. 5. Political stories 98
9. 6. The markets 131
10. 7. The business of news 174
11. Conclusion. Where do we go from here? 210
12. Acknowledgments 227
13. Reference list 231
14. Index 253