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1. Why local television news matters
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Danilo Yanich
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Chapters in this book
- Frontmatter i
- Contents vii
- Introduction 1
- 1. Why local television news matters 19
- 2. A brief history of political advertising 39
- 3. Research method and market profiles 61
- 4. Political ads 75
- 5. Political stories 98
- 6. The markets 131
- 7. The business of news 174
- Conclusion. Where do we go from here? 210
- Acknowledgments 227
- Reference list 231
- Index 253
Chapters in this book
- Frontmatter i
- Contents vii
- Introduction 1
- 1. Why local television news matters 19
- 2. A brief history of political advertising 39
- 3. Research method and market profiles 61
- 4. Political ads 75
- 5. Political stories 98
- 6. The markets 131
- 7. The business of news 174
- Conclusion. Where do we go from here? 210
- Acknowledgments 227
- Reference list 231
- Index 253