Chapters in this book

1. Frontmatter i
2. Contents vii
3. ACKNOWLEDGMENTS ix
4. INTRODUCTION Television, Hospital, Home 1
5. 1. Convalescent Companions: Hospital Entertainment before Television 23
6. 2. Television Goes to the Modern Hospital 49
7. 3. Positioning the Patient: The Spatial Therapeutics of Hospital Television 71
8. 4. Television in and out of the Hospital: Broadcasting Directly to the Consumer-Patient 93
9. 5. Mediated Agency: Consumer-Patients and Pfizer’s Viagra Commercials 115
10. CONCLUSION Our Bodies, Our (tv) Selves 141
11. NOTES 155
12. SELECTED BIBLIOGRAPHY 187
13. INDEX 197