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INTRODUCTION Television, Hospital, Home

© 2020 Duke University Press, Durham, USA

© 2020 Duke University Press, Durham, USA

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. ACKNOWLEDGMENTS ix
  4. INTRODUCTION Television, Hospital, Home 1
  5. 1. Convalescent Companions: Hospital Entertainment before Television 23
  6. 2. Television Goes to the Modern Hospital 49
  7. 3. Positioning the Patient: The Spatial Therapeutics of Hospital Television 71
  8. 4. Television in and out of the Hospital: Broadcasting Directly to the Consumer-Patient 93
  9. 5. Mediated Agency: Consumer-Patients and Pfizer’s Viagra Commercials 115
  10. CONCLUSION Our Bodies, Our (tv) Selves 141
  11. NOTES 155
  12. SELECTED BIBLIOGRAPHY 187
  13. INDEX 197
Prescription TV
This chapter is in the book Prescription TV
https://doi.org/10.1515/9780822394747-002

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. ACKNOWLEDGMENTS ix
  4. INTRODUCTION Television, Hospital, Home 1
  5. 1. Convalescent Companions: Hospital Entertainment before Television 23
  6. 2. Television Goes to the Modern Hospital 49
  7. 3. Positioning the Patient: The Spatial Therapeutics of Hospital Television 71
  8. 4. Television in and out of the Hospital: Broadcasting Directly to the Consumer-Patient 93
  9. 5. Mediated Agency: Consumer-Patients and Pfizer’s Viagra Commercials 115
  10. CONCLUSION Our Bodies, Our (tv) Selves 141
  11. NOTES 155
  12. SELECTED BIBLIOGRAPHY 187
  13. INDEX 197
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