Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. 1 Introduction 1
5. 2 A Brief History of Childhood and Motherhood into the Twentieth Century 22
6. 3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917–1929 41
7. 4 Pediocularity: From the Child’s Point of View 66
8. 5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s 96
9. 6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122
10. 7 Concluding Remarks 144
11. Appendix: Figures and Tables 153
12. Notes 157
13. Bibliography 181
14. Index 201