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The Commodification of Childhood
The Children’s Clothing Industry and the Rise of the Child Consumer
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Daniel Thomas Cook
Language:
English
Published/Copyright:
2004
About this book
Through a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood.
Author / Editor information
Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.
Reviews
“Blending the sociologist’s theoretical rigor with the historian’s attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing practices led to the modern autonomous child.”—Gary Cross, author of The Cute and the Cool: Wondrous Innocence and Modern American Children’s Culture
“Daniel Thomas Cook’s The Commodification of Childhood is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children’s clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society.”—Juliet B. Schor, author of The Overspent American: Why We Want What We Don’t Need
Topics
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Frontmatter
i -
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Contents
vii -
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Acknowledgments
ix -
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1 Introduction
1 -
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2 A Brief History of Childhood and Motherhood into the Twentieth Century
22 -
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3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917–1929
41 -
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4 Pediocularity: From the Child’s Point of View
66 -
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5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
96 -
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6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace
122 -
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7 Concluding Remarks
144 -
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Appendix: Figures and Tables
153 -
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Notes
157 -
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Bibliography
181 -
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Index
201
Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 20, 2004
eBook ISBN:
9780822385431
Pages and Images/Illustrations in book
Main content:
224
Other:
9 illus., 2 tables
