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Chapter 15. South Korean Advertising as Popular Culture
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Kapitel in diesem Buch
- Frontmatter i
- CONTENTS vii
- Preface ix
- Introduction Indexing Korean Popular Culture 1
-
Part one. CLICK AND SCROLL
- Chapter 1. The World in a Love Letter 15
- Chapter 2. Fisticuffs, High Kicks, and Colonial Histories 34
- Chapter 3. It All Started with a Bang: The Role of PC Bangs in South Korea’s Cybercultures 55
- Chapter 4. As Seen on the Internet: The Recap as Translation in English-Language K-drama Fandoms 76
-
Part two. LIGHTS, CAMERA, ACTION!
- Introduction 99
- Chapter 5. Regimes within Regimes: Film and Fashion Cultures in the Korean 1950s 103
- Chapter 6. The Quasi Patriarch: Kim Sŭng-ho and South Korean Postwar Movies 126
- Chapter 7. The Partisan, the Worker, and the Hidden Hero: Popular Icons in North Korean Film 145
- Chapter 8. Face Value: The Star as Genre in Bong Joon-ho’s Mother 168
-
Part three. GOLD, SILVER, AND BRONZE
- Introduction 196
- Chapter 9. Bend It Like a Man of Chosun: Sports Nationalism and Colonial Modernity of 1936 199
- Chapter 10. “She Became Our Strength”: Female Athletes and (Trans)national Desires 228
-
Part four. STRUT, MOVE, AND SHAKE
- Introduction 249
- Chapter 11. Young Musical Love of the 1930s 255
- Chapter 12. Birth, Death, and Resurrection of Group Sound Rock 275
- Chapter 13. The Popularity of Individualism: The Seo Taiji Phenomenon in the 1990s 296
- Chapter 14. Girls’ Generation? Gender, (Dis)Empowerment, and K-pop 314
-
Part five. FOOD AND TRAVEL
- Introduction 337
- Chapter 15. South Korean Advertising as Popular Culture 341
- Chapter 16. The Global Hansik Campaign and the Commodification of Korean Cuisine 363
- Chapter 17. Seung Woo Back’s Blow Up (2005–2007): Touristic Fantasy, Photographic Desire, and Catastrophic North Korea 385
- Bibliography 407
- Contributors 431
- Index 435
Kapitel in diesem Buch
- Frontmatter i
- CONTENTS vii
- Preface ix
- Introduction Indexing Korean Popular Culture 1
-
Part one. CLICK AND SCROLL
- Chapter 1. The World in a Love Letter 15
- Chapter 2. Fisticuffs, High Kicks, and Colonial Histories 34
- Chapter 3. It All Started with a Bang: The Role of PC Bangs in South Korea’s Cybercultures 55
- Chapter 4. As Seen on the Internet: The Recap as Translation in English-Language K-drama Fandoms 76
-
Part two. LIGHTS, CAMERA, ACTION!
- Introduction 99
- Chapter 5. Regimes within Regimes: Film and Fashion Cultures in the Korean 1950s 103
- Chapter 6. The Quasi Patriarch: Kim Sŭng-ho and South Korean Postwar Movies 126
- Chapter 7. The Partisan, the Worker, and the Hidden Hero: Popular Icons in North Korean Film 145
- Chapter 8. Face Value: The Star as Genre in Bong Joon-ho’s Mother 168
-
Part three. GOLD, SILVER, AND BRONZE
- Introduction 196
- Chapter 9. Bend It Like a Man of Chosun: Sports Nationalism and Colonial Modernity of 1936 199
- Chapter 10. “She Became Our Strength”: Female Athletes and (Trans)national Desires 228
-
Part four. STRUT, MOVE, AND SHAKE
- Introduction 249
- Chapter 11. Young Musical Love of the 1930s 255
- Chapter 12. Birth, Death, and Resurrection of Group Sound Rock 275
- Chapter 13. The Popularity of Individualism: The Seo Taiji Phenomenon in the 1990s 296
- Chapter 14. Girls’ Generation? Gender, (Dis)Empowerment, and K-pop 314
-
Part five. FOOD AND TRAVEL
- Introduction 337
- Chapter 15. South Korean Advertising as Popular Culture 341
- Chapter 16. The Global Hansik Campaign and the Commodification of Korean Cuisine 363
- Chapter 17. Seung Woo Back’s Blow Up (2005–2007): Touristic Fantasy, Photographic Desire, and Catastrophic North Korea 385
- Bibliography 407
- Contributors 431
- Index 435