Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction 1
5. Part I: At-Home Convergence
6. Introduction 13
7. 1 Television Content 19
8. 2 Video Gaming 45
9. 3 Athlete Branding 68
10. Part II: Away-from-Home Convergence
11. Introduction 93
12. 4 The Internet 99
13. 5 Mobile Technology 125
14. 6 Gambling 147
15. Part III: At-Venue Convergence
16. Introduction 173
17. 7 Sports-Anchored Development 179
18. 8 Venue Technology 204
19. 9 Corporate Marketing 229
20. Notes 255
21. Index 277