Chapters in this book

1. Front Matter i
2. Contents v
3. Acknowledgments vii
4. Introduction ix
5. Myths and Misrepresentations of Reinforcement
6. Reinforcement as “Rat Psychology” 3
7. Insults and Mischievous Misrepresentations 23
8. Carrot-and-Stick Control, Bribery, and Value 27
9. The Myth That “Extrinsic Rewards Undermine Intrinsic Interest” 39
10. The Reality of Extrinsic Rewards and Intrinsic Motivation 61
11. Reinforcement Crushes Creativity 75
12. Reinforcement Creates Creativity 83
13. The Myth that Imitation and Instruction Following Invalidate Reinforcement Theory 105
14. For Better or Worse. In Sickness and in Health:
15. Reinforcement of Achievement and Underachievement 117
16. Reinforcement in Education 127
17. Reinforcement in Drug Use, Abuse, and Treatment 155
18. Reinforcement and Crime, Misconduct, and Correction 181
19. Reinforcement in the Cause, Course, and Correction of Depression, Chronic Pain, and Illness 199
20. References 225
21. The Selection of Behavior 245
22. Basic Terms 251
23. Name Index 259
24. Subject Index 265