Chapters in this book

1. Front Matter i
2. Contents vii
3. Preface ix
4. Introduction 1
5. The Challenge of Perception
6. Celebrity in Chief 13
7. Party Labels in Presidential Acceptance Addresses: 1948–2000 29
8. What Gets Covered? 49
9. The Challenge of Policy Management
10. The White House Public Opinion Apparatus Meets the Anti-Polling President 75
11. Presidential Leverage and the Presidential Agenda: 1967–1996 89
12. Second-Term Presidents 113
13. The Challenge of Presentation
14. Presidential Ideology and the Public Mood: 1956–1994 141
15. The Rose Garden Strategy Revisited 163
16. Doing Diversity across the Partisan Divide 179
17. A President Transformed 207
18. The Challenge after the White House
19. Life after the White House 227
20. Not Going Public 255
21. Contributors 279
22. Index 283