Chapters in this book

1. Frontmatter i
2. Contents iii
3. Preface v
4. Acknowledgements x
5. Chapter 1 Sport, the Media and Popular Culture 1
6. Chapter 2 All Our Yesterdays: A History of Media Sport 19
7. Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship 43
8. Chapter 4 Power Game: Why Sport Matters to Television 66
9. Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom 86
10. Chapter 6 The Race Game: Media Sport, Race and Ethnicity 107
11. Chapter 7 Playing the Game: Media Sport and Gender 122
12. Chapter 8 Games Across Frontiers: Mediated Sport and National Identity 144
13. Chapter 9 The Sports Pages: Journalism and Sport 164
14. Chapter 10 Consuming Sport: Fans, Fandom and the Audience 184
15. Chapter 11 Conclusion: Sport in the Digital Age 204
16. Bibliography 223
17. Index 240