Chapters in this book

1. Frontmatter i
2. Contents v
3. Boxes viii
4. Tables x
5. Preface xi
6. Introduction 1
7. CHAPTER 1. Party Political Communication in Historical Perspective 3
8. CHAPTER 2. The Modern Communication Strategy 23
9. CHAPTER 3. Constituency Campaigning in the Post- Modern Age 42
10. CHAPTER 4. Political Advertising 58
11. CHAPTER 5. News Management: the Rise of the Spin Doctor 77
12. CHAPTER 6. Government Communications 97
13. CHAPTER 7. Media Bias 121
14. CHAPTER 8. Media Power and Media Effects: Theories and Realities 141
15. CHAPTER 9. Media Policy (1): Ownership 159
16. CHAPTER 10. Media Policy (2): Content 179
17. References 199
18. Index 204