Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. PLATES ix
4. FIGURES x
5. TABLES xii
6. ABBREVIATIONS xiii
7. ACKNOWLEDGEMENTS xiv
8. CHRONOLOGY xvi
9. INTRODUCTION 1
10. Chapter One THE EMERGENCE OF THE MODERN TRADE 23
11. Chapter Two DEVELOPING A MARKETPLACE FOR BOOKS 118
12. Chapter Three INTELLECTUAL EXCHANGES AND SCOTTISH AUTHORS ABROAD 203
13. Chapter Four THE POPULAR PRESS AND THE PUBLIC READER 287
14. Chapter Five PUBLISHING THE ENLIGHTENMENT 421
15. Chapter Six SCOTTISHNESS AND THE BOOK TRADE 545
16. CONTRIBUTORS 613
17. BIBLIOGRAPHY 617
18. INDEX 650