4. Cashing In on Clout

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Introduction 1
5. 1. From the Drug Economy to the Attention Economy 16
6. 2. Algorithms, Analytics, and AK-47s 44
7. 3. Keepin’ It Real 76
8. 4. Cashing In on Clout 102
9. 5. When Keepin’ It Real Goes Wrong 125
10. 6. Digital Slumming 153
11. 7. Hometown Heroes or Local Menace? 178
12. Conclusion 198
13. Author’s Note 209
14. Acknowledgments 219
15. Notes 223
16. References 245
17. Index 261