Eight. Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Acknowledgments xv
5. Introduction 1
6. One. Buckskin The Origins of Outdoor Style 10
7. Two. A Green Respite Creating the Outdoor Store 33
8. Three. Buck Skein™ Trademarking the American Past 55
9. Four. Feather Foam and Pocket Stoves: The Making of a Scientific Industry 71
10. Five. Pup Tents and Mummy Bags: Spreading Surplus to the Masses 91
11. Six. Lederhosen and Tyrolean Hats: Forging Community with Brands 115
12. Seven. Rucksack Revolution: The Supermarket of the Outdoors 139
13. Eight. Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors 165
14. Nine. Bean Boots and Puffy Jackets: Lifestyle and America’s Outdoor Heritage 194
15. Epilogue 223
16. Notes 229
17. Bibliography 259
18. Index 275