Age-dependence of colour preference in the U.K. population
-
Zhu Ling
Abstract
In our previous study of hue preference for young Chinese and British adults in Newcastle upon Tyne, we found that individual hue preference patterns may be described by the weighted sum of the two universal cone-contrast channels (S-(L+M) and L–M contrast) (Hurlbert & Ling 2007). Therefore, each individual’s hue preference may be reduced to two factors, representing preference along the ‘blue’-‘yellow’ and ‘red’-‘green’ dimensions correspondingly. We also found robust differences between sex and culture, represented by differential weighting on these components. Here we extend the study by investigating colour preference across ages in the U.K. population. A portable experimental box was developed to conduct the study outside the lab. Stimuli were displayed on a calibrated laptop screen fixed at the back of the box. A chin-rest fixed the distance from which observers viewed the stimuli, and their heads were covered by a black curtain to exclude external light from view. The observer had to select, as rapidly as possible, his or her preferred colour from each of a series of pairs of stimuli on a grey background, above and below the centre of the screen. We tested 4 age groups, children (8–9 years old and 11–12 years old), young adults (18–24 years), and elderly adults (61–88 years). The results reveal robust sex and age differences in colour preference for the U.K. population, which are described by our preference model. Implications of these differences are discussed.
Abstract
In our previous study of hue preference for young Chinese and British adults in Newcastle upon Tyne, we found that individual hue preference patterns may be described by the weighted sum of the two universal cone-contrast channels (S-(L+M) and L–M contrast) (Hurlbert & Ling 2007). Therefore, each individual’s hue preference may be reduced to two factors, representing preference along the ‘blue’-‘yellow’ and ‘red’-‘green’ dimensions correspondingly. We also found robust differences between sex and culture, represented by differential weighting on these components. Here we extend the study by investigating colour preference across ages in the U.K. population. A portable experimental box was developed to conduct the study outside the lab. Stimuli were displayed on a calibrated laptop screen fixed at the back of the box. A chin-rest fixed the distance from which observers viewed the stimuli, and their heads were covered by a black curtain to exclude external light from view. The observer had to select, as rapidly as possible, his or her preferred colour from each of a series of pairs of stimuli on a grey background, above and below the centre of the screen. We tested 4 age groups, children (8–9 years old and 11–12 years old), young adults (18–24 years), and elderly adults (61–88 years). The results reveal robust sex and age differences in colour preference for the U.K. population, which are described by our preference model. Implications of these differences are discussed.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface ix
- Abbreviations xi
-
Section 1. Theoretical issues
- Illusions of colour and shadow 3
- Universal trends and specific deviations 13
- Touchy-Feely colour 27
- Towards a semiotic theory of basic colour terms and the semiotics of Juri Lotman 39
-
Section 2. Languages of the world
- Preface to Section 2 51
- Basic colour terms of Arabic 53
- Red herrings in a sea of data 59
- Towards a diachrony of Maltese basic colour terms 73
- Rosa Schätze – Pink zum kaufen 91
- Kashubian colour vocabulary 105
- Colour terms 121
- Preliminary research on Turkish basic colour terms with an emphasis on blue 133
- Terms for red in Central Europe 147
-
Section 3. Colour in society
- Preface to Section 3 159
- Colours in the community 161
- Hues and cries 171
- Colour appearance in urban chromatic studies 181
- Aspects of armorial colours and their perception in medieval literature 191
- Warm, cool, light, dark, or afterimage 205
- The power of colour term precision 219
-
Section 4. Categorical perception of colour
- Preface to Section 4 235
- Investigating the underlying mechanisms of categorical perception of colour using the event-related potential technique 237
- Category training affects colour discrimination but only in the right visual field 251
- Effects of stimulus range on color categorization 265
-
Section 5. Individual differences in colour vision
- Preface to Section 5 279
- Colour and autism spectrum disorders 281
- Red-Green dichromats’ use of basic colour terms 293
- Synaesthesia in colour 309
- Towards a phonetically-rich account of speech-sound → colour synaesthesia 319
- Perceiving “grue” 329
-
Section 6. Colour preference and colour meaning
- Preface to Section 6 345
- Age-dependence of colour preference in the U.K. population 347
- Ecological valence and human color preference 361
- Look and learn 377
- Effects of lightness and saturation on color associations in the Mexican population 389
- Colour and emotion 395
- Colors and color adjectives in the cortex 415
-
Section 7. Colour vision science
- Preface to Section 7 431
- Chromatic perceptual learning 433
- Unique hues 445
- A short note on visual balance judgements as a tool for colour appearance matching 457
- Index 459
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface ix
- Abbreviations xi
-
Section 1. Theoretical issues
- Illusions of colour and shadow 3
- Universal trends and specific deviations 13
- Touchy-Feely colour 27
- Towards a semiotic theory of basic colour terms and the semiotics of Juri Lotman 39
-
Section 2. Languages of the world
- Preface to Section 2 51
- Basic colour terms of Arabic 53
- Red herrings in a sea of data 59
- Towards a diachrony of Maltese basic colour terms 73
- Rosa Schätze – Pink zum kaufen 91
- Kashubian colour vocabulary 105
- Colour terms 121
- Preliminary research on Turkish basic colour terms with an emphasis on blue 133
- Terms for red in Central Europe 147
-
Section 3. Colour in society
- Preface to Section 3 159
- Colours in the community 161
- Hues and cries 171
- Colour appearance in urban chromatic studies 181
- Aspects of armorial colours and their perception in medieval literature 191
- Warm, cool, light, dark, or afterimage 205
- The power of colour term precision 219
-
Section 4. Categorical perception of colour
- Preface to Section 4 235
- Investigating the underlying mechanisms of categorical perception of colour using the event-related potential technique 237
- Category training affects colour discrimination but only in the right visual field 251
- Effects of stimulus range on color categorization 265
-
Section 5. Individual differences in colour vision
- Preface to Section 5 279
- Colour and autism spectrum disorders 281
- Red-Green dichromats’ use of basic colour terms 293
- Synaesthesia in colour 309
- Towards a phonetically-rich account of speech-sound → colour synaesthesia 319
- Perceiving “grue” 329
-
Section 6. Colour preference and colour meaning
- Preface to Section 6 345
- Age-dependence of colour preference in the U.K. population 347
- Ecological valence and human color preference 361
- Look and learn 377
- Effects of lightness and saturation on color associations in the Mexican population 389
- Colour and emotion 395
- Colors and color adjectives in the cortex 415
-
Section 7. Colour vision science
- Preface to Section 7 431
- Chromatic perceptual learning 433
- Unique hues 445
- A short note on visual balance judgements as a tool for colour appearance matching 457
- Index 459
