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Framing matters: Communicating relationships through metaphor in fundraising texts
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Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction 1
- The argument for using English specialized corpora to understand academic and professional language 11
- Stylistic features of academic speech: The role of formulaic expressions 37
- Academic language: An exploration of university classroom and textbook language 65
- A convincing argument: Corpus analysis and academic persuasion 87
- // so what have YOU been WORking on REcently //: Compiling a specialized corpus of spoken business English 115
- TOOK // did you // from the miniBAR //: What is the practical relevance of a corpus-driven language study to practitioners in Hong Kong's hotel industry? 141
- "Invisible to us": A preliminary corpus-based study of spoken business English 167
- Legal discourse: Opportunities and threats for corpus linguistics 203
- The genre of grant proposals: A corpus linguistic analysis 235
- Rhetorical appeals in fundraising direct mail letters 257
- Framing matters: Communicating relationships through metaphor in fundraising texts 287
- Pronouns and metadiscourse as interpersonal rhetorical devices in fundraising letters: A corpus linguistic analysis 307
- Index 331
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction 1
- The argument for using English specialized corpora to understand academic and professional language 11
- Stylistic features of academic speech: The role of formulaic expressions 37
- Academic language: An exploration of university classroom and textbook language 65
- A convincing argument: Corpus analysis and academic persuasion 87
- // so what have YOU been WORking on REcently //: Compiling a specialized corpus of spoken business English 115
- TOOK // did you // from the miniBAR //: What is the practical relevance of a corpus-driven language study to practitioners in Hong Kong's hotel industry? 141
- "Invisible to us": A preliminary corpus-based study of spoken business English 167
- Legal discourse: Opportunities and threats for corpus linguistics 203
- The genre of grant proposals: A corpus linguistic analysis 235
- Rhetorical appeals in fundraising direct mail letters 257
- Framing matters: Communicating relationships through metaphor in fundraising texts 287
- Pronouns and metadiscourse as interpersonal rhetorical devices in fundraising letters: A corpus linguistic analysis 307
- Index 331
