A convincing argument: Corpus analysis and academic persuasion

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction 1
4. The argument for using English specialized corpora to understand academic and professional language 11
5. Stylistic features of academic speech: The role of formulaic expressions 37
6. Academic language: An exploration of university classroom and textbook language 65
7. A convincing argument: Corpus analysis and academic persuasion 87
8. // so what have YOU been WORking on REcently //: Compiling a specialized corpus of spoken business English 115
9. TOOK // did you // from the miniBAR //: What is the practical relevance of a corpus-driven language study to practitioners in Hong Kong's hotel industry? 141
10. "Invisible to us": A preliminary corpus-based study of spoken business English 167
11. Legal discourse: Opportunities and threats for corpus linguistics 203
12. The genre of grant proposals: A corpus linguistic analysis 235
13. Rhetorical appeals in fundraising direct mail letters 257
14. Framing matters: Communicating relationships through metaphor in fundraising texts 287
15. Pronouns and metadiscourse as interpersonal rhetorical devices in fundraising letters: A corpus linguistic analysis 307
16. Index 331