The semiotics of the plastic arts and the language of advertising

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction vii
4. Basil soup or the construction of an object of value 1
5. Linguistic meaning and re-interpretation 13
6. The function of admiration in the esthetic of the XVIIth century. The “Roman Charity scene” in Poussin’s La Manne 29
7. The semiotics of the plastic arts and the language of advertising 55
8. Public opinion and its spokesmen 79
9. On demonstration 109
10. Toward a semantics of folk-tradition 145
11. Knowing, believing and communicatingin parables 161
12. A semiotic approach to psychomotor therapy 183
13. Enuncation 207