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Chapter 9. Multiplying engagement

Visual-verbal intersemiosis in an online medical research article
  • Daniel Lees Fryer
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Engagement in Professional Genres
This chapter is in the book Engagement in Professional Genres

Abstract

This paper explores how the textual voice in an online medical research article engages and positions itself with respect to other voices in the communicative context. Taking a systemic-functional, social-semiotic approach, I examine engagement intersemiotically, with regard to the deployment and integration of visual and verbal resources; interstratally, from the levels of (lexico-)grammar (‘from below’) and genre and ideology (‘from above’); and logogenetically, as the text unfolds. The analysis suggests a text that variously opens and closes dialogic space as the textual voice seeks to (dis)align the reader with various positions construed in the text. Some of those positionings cannot be fully appreciated without an intersemiotic perspective, making it an essential part of understanding how experts engage through specialized genres.

Abstract

This paper explores how the textual voice in an online medical research article engages and positions itself with respect to other voices in the communicative context. Taking a systemic-functional, social-semiotic approach, I examine engagement intersemiotically, with regard to the deployment and integration of visual and verbal resources; interstratally, from the levels of (lexico-)grammar (‘from below’) and genre and ideology (‘from above’); and logogenetically, as the text unfolds. The analysis suggests a text that variously opens and closes dialogic space as the textual voice seeks to (dis)align the reader with various positions construed in the text. Some of those positionings cannot be fully appreciated without an intersemiotic perspective, making it an essential part of understanding how experts engage through specialized genres.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements ix
  4. Foreword xi
  5. Chapter 1. Networking engagement in professional practices 1
  6. Section I. Monomodal genres
  7. Chapter 2. Positioning and proximity of reader engagement 29
  8. Chapter 3. Authorial engagement in business emails 47
  9. Chapter 4. Challenging the concept of pure objectivity in British and Spanish hard news reports 67
  10. Chapter 5. Rebuilding trust in the banking sector 87
  11. Chapter 6. Interrogative engagement as a pragmatic and textual function in Legal Studies 101
  12. Chapter 7. Patients engaging their doctors in the doctor-patient relationship 119
  13. Chapter 8. “Let’s have that conversation on next quarter’s call” 137
  14. Section II. Intersemiotic genres
  15. Chapter 9. Multiplying engagement 157
  16. Chapter 10. Researchers’ move from page to screen 179
  17. Chapter 11. Recruitment websites and the socialization of new employees 197
  18. Chapter 12. Verbal and nonverbal engagement devices in business persuasive discourse 217
  19. Chapter 13. Scifotainment 243
  20. Chapter 14. How much do U.S. patents disclose? 259
  21. Chapter 15. Gestural silence 277
  22. Chapter 16. Silence and engagement in the multimodal genre of synchronous videoconferencing lectures 297
  23. Chapter 17. Organizational metadiscourse across lecturing styles 321
  24. Chapter 18. Engagement of readers/customers in the discourse of e-tourism promotional genres 341
  25. Notes on contributors 359
  26. Names Index 365
  27. Subject Index 367
https://doi.org/10.1075/pbns.301.09fry

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements ix
  4. Foreword xi
  5. Chapter 1. Networking engagement in professional practices 1
  6. Section I. Monomodal genres
  7. Chapter 2. Positioning and proximity of reader engagement 29
  8. Chapter 3. Authorial engagement in business emails 47
  9. Chapter 4. Challenging the concept of pure objectivity in British and Spanish hard news reports 67
  10. Chapter 5. Rebuilding trust in the banking sector 87
  11. Chapter 6. Interrogative engagement as a pragmatic and textual function in Legal Studies 101
  12. Chapter 7. Patients engaging their doctors in the doctor-patient relationship 119
  13. Chapter 8. “Let’s have that conversation on next quarter’s call” 137
  14. Section II. Intersemiotic genres
  15. Chapter 9. Multiplying engagement 157
  16. Chapter 10. Researchers’ move from page to screen 179
  17. Chapter 11. Recruitment websites and the socialization of new employees 197
  18. Chapter 12. Verbal and nonverbal engagement devices in business persuasive discourse 217
  19. Chapter 13. Scifotainment 243
  20. Chapter 14. How much do U.S. patents disclose? 259
  21. Chapter 15. Gestural silence 277
  22. Chapter 16. Silence and engagement in the multimodal genre of synchronous videoconferencing lectures 297
  23. Chapter 17. Organizational metadiscourse across lecturing styles 321
  24. Chapter 18. Engagement of readers/customers in the discourse of e-tourism promotional genres 341
  25. Notes on contributors 359
  26. Names Index 365
  27. Subject Index 367
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