Chapter 8. Intensification in online consumer reviews
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Wei Ren
Abstract
This study adds to the growing literature on online consumer reviews by analyzing intensification in Chinese online consumer reviews from a dataset of 355 user-generated online comments on the Kindle Paperwhite E-reader on Amazon China. The study first analyzes the usage and frequency of different types of intensification in reviews. The distribution of intensification devices is then investigated according to review valence (negative vs. positive). Since Chinese writing is based on characters rather than alphabets, some particular uses of Chinese intensification are identified and discussed. The study demonstrates that the exploration of intensification in Chinese online consumer reviews can enrich and provide further insights for research on this genre.
Abstract
This study adds to the growing literature on online consumer reviews by analyzing intensification in Chinese online consumer reviews from a dataset of 355 user-generated online comments on the Kindle Paperwhite E-reader on Amazon China. The study first analyzes the usage and frequency of different types of intensification in reviews. The distribution of intensification devices is then investigated according to review valence (negative vs. positive). Since Chinese writing is based on characters rather than alphabets, some particular uses of Chinese intensification are identified and discussed. The study demonstrates that the exploration of intensification in Chinese online consumer reviews can enrich and provide further insights for research on this genre.
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- List of tables ix
- List of figures xi
- An introduction to technology mediated service encounters 1
-
Section I. Social services
- Chapter 1. Language discordance and technological facilitation in health care service encounters 17
- Chapter 2. Context and pragmatic meaning in telephone interpreting 45
-
Section II. Call centres
- Chapter 3. Managing verbal and embodied conduct in telephone-mediated service encounters 71
- Chapter 4. Globalizing politeness? 97
- Chapter 5. Navigating commercial constraints in a service call 121
- Chapter 6. Call centre service encounters 145
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Section III. E-service encounters
- Chapter 7. Responding to bargaining moves in a digital era 173
- Chapter 8. Intensification in online consumer reviews 199
- Chapter 9. Relational practices on commercial Facebook wall interactions 223
- Index 245
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- List of tables ix
- List of figures xi
- An introduction to technology mediated service encounters 1
-
Section I. Social services
- Chapter 1. Language discordance and technological facilitation in health care service encounters 17
- Chapter 2. Context and pragmatic meaning in telephone interpreting 45
-
Section II. Call centres
- Chapter 3. Managing verbal and embodied conduct in telephone-mediated service encounters 71
- Chapter 4. Globalizing politeness? 97
- Chapter 5. Navigating commercial constraints in a service call 121
- Chapter 6. Call centre service encounters 145
-
Section III. E-service encounters
- Chapter 7. Responding to bargaining moves in a digital era 173
- Chapter 8. Intensification in online consumer reviews 199
- Chapter 9. Relational practices on commercial Facebook wall interactions 223
- Index 245
