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Notes

© 2004 John Benjamins Publishing Company

© 2004 John Benjamins Publishing Company

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgments ix
  4. Table of figures xi
  5. 1. Introduction 1
  6. 2. Traditional Advertising 9
  7. 3. Online Advertising 43
  8. 4. Communication 83
  9. 5. The language of web ads 121
  10. 6. Hyperadvertising 159
  11. 7. Summary and Conclusion 191
  12. Notes 201
  13. References 211
  14. Index 223
Web Advertising
This chapter is in the book Web Advertising
https://doi.org/10.1075/pbns.131.10not

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgments ix
  4. Table of figures xi
  5. 1. Introduction 1
  6. 2. Traditional Advertising 9
  7. 3. Online Advertising 43
  8. 4. Communication 83
  9. 5. The language of web ads 121
  10. 6. Hyperadvertising 159
  11. 7. Summary and Conclusion 191
  12. Notes 201
  13. References 211
  14. Index 223
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