2. Traditional Advertising

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Acknowledgments ix
4. Table of figures xi
5. 1. Introduction 1
6. 2. Traditional Advertising 9
7. 3. Online Advertising 43
8. 4. Communication 83
9. 5. The language of web ads 121
10. 6. Hyperadvertising 159
11. 7. Summary and Conclusion 191
12. Notes 201
13. References 211
14. Index 223