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Chapter 11. “Your planet needs you”

An ecostylistic analysis of an ecology-oriented interactive exhibition

Abstract

Against the backdrop of ecocritical and ecolinguistic studies, the chapter advocates a wider engagement with ecological matters of ecostylistics and, consequently, a widening of its aims and scope. In particular, the ecostylistic analysis of the two briefing videos projected at the beginning of the interactive exhibition The Science of Survival: Your Planet Needs You will be analysed to explore how the stylistic choices made in the videos help the intended audience gain or widen their ecological awareness, by making such multifaceted and specialised topics as climate change and sustainability accessible to children and adults alike.

Abstract

Against the backdrop of ecocritical and ecolinguistic studies, the chapter advocates a wider engagement with ecological matters of ecostylistics and, consequently, a widening of its aims and scope. In particular, the ecostylistic analysis of the two briefing videos projected at the beginning of the interactive exhibition The Science of Survival: Your Planet Needs You will be analysed to explore how the stylistic choices made in the videos help the intended audience gain or widen their ecological awareness, by making such multifaceted and specialised topics as climate change and sustainability accessible to children and adults alike.

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